Ignoring the fact that I don't know who Kim Kardashian is (must ask the kids), this is a interesting commentary on whether it's more important to accumulate followers or more important to get referrals and generate traffic to your website. A lesson here maybe for all those who do an auto-follow on Twitter (I don't, by the way).
What do we think?
Kim Kardashian isn’t the most popular celeb on Twitter. She’s a couple million followers behind the heavy-hitters of Internet-savvy entertainers; however, she’s accomplished something no other individual celebrity has done; She’s the celeb who gets the most referrals of traffic from Twitter.
And at the end of the day, would you rather have a Twitter (
) follower who remains essentially just a number, or would you rather have convertible, interacting traffic on your own website? We think Kardashian’s got the long end of the stick by optimizing for influence over popularity.
There’s a lot of conversation going on about the value of Twitter followers. Do they click on links? Do they make purchases? Do they retweet your content?
In other words, if you have a whole boatload of Twitter followers, does that necessarily mean you have a whole boatload of power on the social web?
Kardashian’s stats prove that popularity and influence — quantity and quality — are two different things. And we think the ability to direct web traffic is a pretty big part of influence.
In short, Kardashian’s stream is optimized to gracefully direct traffic to her website. And her website is optimized for the social web, too, with tweets and blog posts prominently featured.
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