Looks like the rumours about Google gearing up to launch a 'GoogleMe' social networking site to rival Facebook may be true. Why else aquire yet another social networking website and add to its stable of social media/social networking experts? Google has been dabbling around with social networking for some time. It owns the Orkut social network website, which has been active since 2004 and is extremely popular in Brazil and India but less so in the rest of the world. Google Friend Connect was an attempt to allow users to connect friends together on different websites, which again has failed to make much impact. Howevere, these are all lessons learned and I think that Google is determined to get it right with Google Me.
Angstro, an experimental social-graph and news-crunching startup, has been acquired by Google to help lead the company's charge against Facebook in social networking. The acquisition was first reported on by Jessica Guynn of the LA Times.
The deal appears focused on snaring the considerable talents of Dr. Rohit Khare, a software engineer with almost two decades of technical and standards experience at organizations like MCI, the WorldWideWeb consortium, one-time enterprise RSS industry heavyweight KnowNow and CommerceNet, a nonprofit consortium dedicated to R&D in support of commerce online.
What does it mean to see someone like Khare join people like Joseph Smarr, Bradley Horowitz , Chris Messina, Brad Fitzpatrick and most recently Slide's Max Levchin? It means that Google's entry into social networking is going to be big, ambitious and probably engage heavily with the data-portability paradigm that has positioned itself as the strategic antithesis of Facebook.
Read more at www.readwriteweb.com
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