Friday, 10 December 2010

Communities of Practice in Public Service

Just a blatant bit of self-promotion really. Details of a presentation I did recently on how to create a trusted environement for sharing knowledge. Focus was primariliy on Communities of Interest or Practice, and aimed at third sector organisations. Please also check out the other presentations at this link.

Amplify’d from

Managing User Generated Content



This seminar looked at the challenges and opportunities of user generated content.

The level of engagement with user generated content across the third sector is highly varied. Some organisations have thriving online communities, others have made costly investments which have failed to live up to expectations, and some have yet to dip their toes into this area.

The seminar, held on 24th November 2010, looked at the practicalities organisations face when implementing user-generated content and the dangers of choosing not to engage at this level.

Steve Dale – Encouraging communities to share knowledge and creating a trusted environment

  • The difference between a Community of Practice (CoP) and social media is that a CoP has a defined purpose

  • Social media sites such as Facebook are not trusted, so people are considerably less willing to share knowledge on social media sites

  • Creating an initial "critical mass":

    1. Hold an initial physical launch in which potential contributors are invited and can register

    2. Use facilitators (different from moderators) to drive the CoPs, these should be selected from active participants

    3. Mix online activity with offline e.g. if no one is responding to an particular thread contact them physically (e.g. by phone) and ask them to contribute


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