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Friday, 12 November 2010

Apple’s Ping Social Network Gets Social with Twitter

Like it or not, we have another social network to embrace in Apple's Ping. The good news is that it integrates with other networks, except (as usual) Facebook, which continues down it's own information cul de sac. I haven't tried Ping yet, but it is installed on my version of iTunes so will give it a whirl. I guess we can anticipate a significant burst in (trivial) Twitter traffic as we discover what music the people we follow are listening to. Oh joy!

Amplify’d from www.blackweb20.com
Apple’s Ping Social Network Gets Social with Twitter

Back in September, everyone gasped as Apple launched the social network Ping, built inside of iTunes. Of course, the excitement quickly dissipated as everyone realized Ping wasn’t social at all. It was an information silo and didn’t even appear ready for the masses. Facebook and Apple even got into it, resulting in Facebook blocking Ping from full integrating with Facebook. A block that is still in place to this day.

All is not lost, though. Ping is finally starting to show itself to be somewhat social and possibly even useful with deep Twitter integration. From the Twitter Blog:

Starting today Ping, iTunes’ new social network for music, and Twitter are making it even easier for people to share music discoveries with their friends by putting Ping activity, song previews and links to purchase and download music from the iTunes Store right in their Tweets on Twitter.com.

The integration goes both ways. Once you connect your Twitter account to Ping, your activities in Ping will be automatically tweeted to your Twitter followers. I put “automatically” in bold to remind you to check your settings in iTunes and adjust accordingly. You may not want every minute activity you do broadcasted to Twitter.

On the Twitter end, these tweets from Ping will include special links that show you more detail about the song or album right alongside your Twitter stream. You can view the details and even play previews without leaving the Twitter website. I knew this new Twitter was going to end up being useful for something.

What do you think about Twitter integration in Ping? Will it prompt you to give Ping another look? Are you already using Ping? Tell us about it.

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