Monday, 16 May 2011

Who Will Win the Facebook and Google War?

Like two sumo wrestlers srtruggling to get the first fall! I have to laugh about Google's corporate motto "Don't be evil" - maybe this needs to be amended to ...."except to Facebook".



And Facebook are just as bad - pretending to care about their user's privacy when their previous track records shows blatant disregard for it.



As for us users, the best thing to realise is that there is no such thing as privacy on the Internet. If you want privacy cancel your internet contract and throw away your mobile phone. In the mean time, stand back and watch the wrestling!

Amplify’d from latino.foxnews.com
In this May, 26, 2010 file photo, Facebook CEO Mark Zuckerberg talks about the social network site's new privacy settings in Palo Alto, Calif. Schools in New Jersey's largest city are poised to receive $100 million Friday, Sept. 24, 2010, from the founder of Facebook.

Ali-Frazier. Yankees-Red Sox. Celtics-Lakers. The sports world has often seen knock-down, drag-out battles between titans. But seldom do massive companies zero in on each other.

In the latest salvo of an increasingly nasty war, Facebook hired public relations firm, Burson-Marsteller to try to covertly get journalists and bloggers to write negative articles about Google's privacy practices relating to its new social media feature. 

The feature in question, Social Circle, allows Facebook user information to show up via a Google search.. While Facebook says Google is infringing on its users privacy, some say, Facebook railing on about the abuse of its users privacy is like the pot calling the kettle black.

"The competition is between the new and the old -- between Facebook as the early leader in the social Web, and Google as the dominant player in the content Web. Everyone else, such as Microsoft, Yahoo and Twitter, will play a secondary role," adds Valdes, "and will start lining up on one side or the other."

Lance Rios, Founder of Being LatinoAs stated in the movie 'The Social Network', "the internet isn't written in pencil, it's written in ink". As so, we can never expect for anything to be fully private in any capacity, ESPECIALLY when it comes to social networking sites. What Google is doing is wrong and intrusive and I see it to be a direct violation of our rights and believe that they will soon be reprimanded. 

While this specific incident will not be the last of companies trying to invade our personal lives, I do think that it will set off a red flag, leading many companies to be a little more conservative about how to approach people and their privacy.

Louis Pagan, Content Director for Hispanicize: This is not shocking to me. Google is making use of already public data...the big 'problem' with social media is just that - the media that you put out there is public. If that's a 'bug' in social media that needs to be fixed is another conversation. Unfortunately, the public is slow in learning this.

What I find disturbing about this story is the sneaky tactic that Facebook used to bring this to the public's attention. Back door deals, and back door conversations are suspicious in their very nature and should be taken with a grain of salt. It seems that Facebook wanted this story to go viral and wipe their hands clean from it.

It's like a cold war between the two companies, and the coveted prize is user data.

Julio Ricardo Varela, Founder of Latino Rebels: As a prophet of social media, Facebook made a huge error by turning this over to a PR company. It surprised me, since they are all about transparency, but in this case, they acted just like any other technology corporation.

The Google tactics don't bother me at all. My profile is protected on Facebook but I also allow some of my information to go out into cyberspace. From a marketing perspective, being linked to Google creates a greater opportunity for someone new to click on your profile. Makes sense to me.

In the end, this is moot, since Facebook will buy out Google in three years.

Read more at latino.foxnews.com
 

Monday, 2 May 2011

Happy memories of Punch and Judy

Had a great Bank Holiday weekend watching a show about a dysfunctional family, complete with husband and wife battering, child cruelty, and assault on a police officer. We had such fun, and everyone laughed when the baby was thrown out of the window. Ah yes, good ol' Punch and Judy. It's somehow comforting to know that the story hasn't yet been 'sanitised' by the politically correct lobby (also known as the British Taliban), and is much the same as when I first saw it as a toddler - all those hundreds of years ago!

For those ignorant of such quaint customs, the story is roughly as follows:

The show starts with the arrival of Mr. Punch followed by the introduction of Judy. They kiss and dance before Judy requests Mr. Punch to look after the baby. Punch fails to carry this task out appropriately, sitting on the baby in a failed attempt to "babysit", and even putting it through the sausage machine. He then drops it out of the window onto the floor. Cue little child who rushes to pick it up and on tippy-toes tries to hand it back to Punch - but can't quite reach. Cue slightly taller child who similarly fails. This sequence continues until finally one of the older children in the audience finally has sufficient height to hand the baby back to Mr Punch.  Judy returns, is outraged, fetch's a stick and the knockabout commences. A policeman arrives in response to the mayhem and is himself felled by Punch's slapstick. All this is carried out at breakneck and farcical speed with much involvement from the gleefully shouting children in the audience. Enter Joey the Clown who suggests it's dinner time. This leads to the production of a string of sausages which Mr Punch has to look after. Cue even greater audience participation with the arrival of the crocodile, which Mr. Punch does not see until the children shout out and lets him know. Punch's subsequent struggle with the crocodile leaves him in need of a Doctor who arrives and attempts to treat Punch by walloping him with a stick until Punch reciprocates.  Punch then counts his "victims" by laying puppets on the stage only for Joey the Clown to move them about behind his back in order to frustrate him. A ghost appears and gives Mr. Punch a fright before it too is chased off with a slapstick. 

In the version I remember, a hangman would arrive to punish Mr. Punch, only to himself be tricked into sticking his head in the noose. This seems to have been expunged from this most recent performance, so I guess we have moved on with the times. Maybe later versions will include an ASBO or community service!. Anyway, great fun was had by all, and I'm so pleased I haven't succeeded in growing up yet!

Posted via email from stephendale's posterous

Tuesday, 26 April 2011

Data is the new oil

Loved this abstract from a blog by 'media futurist' Gerd Leonard:

Getting too little or bad data -- or not understanding it-- will literally mean running out of gas in the middle of the desert. Therefore, the mission is to keep it all fueled up. And just like oil, there will be a myriad of issues (hopefully, not wars) that will arise with the responsible and fair practices of drilling, pumping, shipping, refining and dispensing of data.

An excellent metaphor for the crazy world of data!

Posted via email from stephendale's posterous

Saturday, 23 April 2011

Cascade data visualisation

Cascade - data visualisation of the impact of a single Tweet; shows sharing activity to construct a detailed picture of how information propagates through the social media space. Cool!

http://nytlabs.com/projects/movies/projectcascade.mov

Cascade was developed by R&D using open source tools including Processing and MongoDB.

Posted via email from stephendale's posterous

Sunday, 17 April 2011

Online Information Conference 2011 - Call For Papers

ONLINE INFORMATION CONFERENCE - CALL FOR PAPERS

Have you submitted a proposal yet? The deadline of May 6th is approaching fast.

Here's why you should submit a proposal:

  • Show case your work with 700 delegates from over 40 countries and be seen as a pioneer and leader in what you do
    If you have been part of a successful (or unsuccessful) project with innovative best practices, lessons learned, hints and tips, then we want to hear from you

  • Benefit from the extensive marketing campaign and promotional exposure/recognition you will receive from being part of one of the largest conferences serving the information industry.
    You and your organisation will be listed in the printed brochure (sent to 22,000) and on the website (emails to 24,000).

  • Join a roster of industry authorities and use this opportunity to raise your profile. Previous keynote speakers to the programme include: 

  • Dion Hinchcliffe, Co-Author of 'Web 2.0 Architectures'
  • Charlene Li, Co-Author of 'Groundswell'
  • Dame Wendy Hall, Professor of Computer Science, University of Southampton
  • Nigel Shadbolt, Professor of Artificial Intelligence and Deputy Head Research, University of   Southampton
  • Blaise Cronin, Editor-in-Chief, Journal of the American Society for Information Science and Technology
  • Clay Shirky, Author of 'Here Comes Everybody'
  • Jimmy Wales, Founder, Wikipedia
  • Dr David Weinberger, Co-author of 'The Cluetrain Manifesto'
  • Dr Jakob Nielsen, described as 'The king of usability'
  • Dame Lynne Brindley, Chief Executive, The British Library

  • Selected speakers receive a FREE place to the 3 day conference and co-located exhibition, worth over £900

For information on conference themes, making your submission and review criteria please click on the links  below

I look forward to receiving your proposal

Stephen Dale
Chairman
Online Information Conference 2011


  1. Making your submission  
  2. Review criteria
  3. SUBMIT YOUR PAPER HERE
Please note: Deadline for submissions is Monday 6 May

Posted via email from stephendale's posterous

Wednesday, 13 April 2011

Nobodies are the new Somebodies

I loved this post from Josh McHugh which I've 'clipped' in its entirety. I think that many of us who have lived through the frenzied first years of the social media revolution can empathise with the message here. Yes, we all want to be influencers, but for the majority (including me), we have to be content with being 'Nobodies'. But, taking the concept of the 'long tail', there are many millions of nobodies out there, which collectively can have as much (if not more) influence than the 'names'. (Stephen Fry eat your heart out!). You just need to find and nurture them.



Apart from which, Kawasaki's new book (Enchantment) is now top of my reading list!



Yours,



A. Nobody.

Amplify’d from blogs.forbes.com

I recently interviewed Guy Kawasaki at an event hosted by INFORUM at San Francisco’s Commonwealth Club.

I’d heard from an entrepreneur the previous week at South by Southwest that Kawasaki is an absolute terror when you’re pitching him, so I was pleasantly surprised when he turned out to be as genial a guy as you could hope to interview.

Kawasaki’s new book, Enchantment, contains a lot of wonderfully anti-Machiavellian advice not just for entrepreneurs, but for nonprofits and pretty much anyone hoping to get the kinds of things done in life that require the cooperation of others. The pearl of wisdom underlying the entire book: “Be a mensch.”

But the section of the book that had me underlining, circling, and festooning its margins with post-it notes comes where Kawasaki deftly unhorses a marketing orthodoxy that has launched a million PowerPoint decks, a thousand marketing plans, and scores of recent startups: “Engage the Influencers.

Kawasaki’s counterpunch: “Nobodies Are The New Somebodies.


This is not likely to be a welcome message to the marketers and would-be audience-builders currently scrambling to throw enticements at Twitter users with high influence scores.


Social Media Influence Scores: Return of the Velvet Rope

One big problem with an approach that focuses disproportionately on established online influencers: there may have been 5 minutes at the dawn of Web 2.0 when you stood a solid chance of Robert Scoble or Ashton Kutcher replying to one of your tweets. But that moment has passed. You can ask Ben Stiller. Just don’t bother asking him over Twitter.

Want to know how to engage an “influencer” who has a PeerIndex or Klout score of 85? Have your manager call his agent. Don’t have a manager? Child, please.

Hanging your marketing strategy on getting retweeted by the likes of Kanye and Rainn Wilson is like pasting a Powerball ticket to the first page of your business plan. Because guess what? Those influencers are busy – converting the hard-earned attention of their thousands or millions of followers into cold hard cash.

Egalitarianism Pays

“You still have to pay someone to suck up to the New York Times and the Wall Street Journal,” Kawasaki said. “But you should also be sucking up to Lonelyguy15.” That’s because you never know who will end up becoming your project’s most impassioned and effective cheerleaders. Indeed – to cover his bases, Kawasaki sent advance copies of his book not just to the 100 or so usual traditional media gatekeepers, but also to 1,500 bloggers, Tweeters, and other assorted “nobodies.”

Heresy, perhaps, to a generation of marketers steeped in the sociological topology frequently ascribed to Malcolm Gladwell’s The Tipping Point.It may be unfair to Gladwell, but for better or worse his book popularized the notion that success in marketing depends on identifying a relatively tiny group of key influencers in any given sphere and winning them over.

Past Results Do Not Guarantee Future Performance

For theoretical validation, Kawasaki looks to sociologist Duncan Watts, author of “Everything Is Obvious” and, recently, co-author of a wonky, mythbusting research paper titled “Everyone’s An Influencer.” The gist of that paper: a person’s past success in causing actions on Twitter is a bad predictor of future success, and it’s probably not worth your time and effort to try to court the historically influential users.


The alternative approach that Kawasaki embraces: spend your time reaching out to a larger number of hoi polloi – those “nobodies,” and identify and nurture the most valuable members of your audience as they emerge. They will love you for it.


No Shortcuts

Where Watts’ paper leaves off, a recent post by Altimeter Group’s Brian Solis, author of the definitive social media tome Engage, picks up the thread in his blog post “Don’t think About The Score”

…focusing efforts to boost scores is as shallow as it is restricted. If you invest in the value of the community and seek to improve the experiences of those to whom you’re connected, your influence and presence is in turn symbolic of something that escapes a number.

As Kawasaki puts it, “enchantment is a process, not an event.”

Solis’ prescription: listen well, be consistent and generous with attention and recognition, connect people with content that interests them, and you will gradually create a thriving fanbase around your cause or project. Trying to game someone’s influence-scoring system or to use it as a shortcut is simply short-sighted, because influence scores, while instructive, are trailing indicators, not predictors.

Create Your Own Influencers

This process-heavy reality may seem like bad news for those who hoped influence scores would be their social media silver bullet. But there is a silver lining. It turns out that celebrating your project’s most enthusiastic fans regardless of their influence scores and making them the stars of the community has the flattering (though ancillary) side effect of – you guessed it – eventually raising the influence scores of everyone involved.

Read more at blogs.forbes.com
 

Infograph on Open Government Projects

Govloop (a US-based community for public sector staff) had produced a useful Infograph showing all the 350+ open government projects, clustered according to the sponsoring agency. Something that could be adopted maybe for UK open government projects (or has this been done? Show me!)

Amplify’d from semanticweb.com

GovLoop.com has shared a great infograph that answers the question, “How Many Open Gov Projects Are There (and How Do You Find Them Fast)?” According to the post, “Last year, former Deputy CTO for Open Government Beth Noveck reached out to GovLoop Founder Steve Ressler about leveraging the energy of community members to complete a gargantuan task: read through all of the Open Government Plans and compile a list of the hundreds of projects named within them. We had already created a dataset with all the Open Government Plans (which happens to be our 3rd most popular dataset, by the way), so we felt up to the challenge.”

The story continues, “Fast forward to a month ago. By now, Beth had departed the White House…and Angie finalized the dataset with all 350+ open government projects. So Beth connected us with the GOOD guys (and I mean that literally – special shout out to Casey Caplowe and Oliver Munday). Our goal was to create a useful visualization that made it easy to find the data and they’re kinda known for their great infographics.”

The final result: “an infographic that helps you find all 350+ open government projects by agency with a few quick clicks. The circles/numbers represent the numbers of projects at an agency – click on them to see a list of the projects. You can also find projects according to the three open government pillars: collaboration, transparency and participation by clicking on those words in the vault.”

Read more at semanticweb.com